Word-of-mouth and influencer/YouTuber recommendations
Many reviewers cite recommendations from Korean friends, makeup YouTubers, or seeing it trend on SNS/TikTok as the reason for first purchase.
Brand trust and product-line synergy
Reviewers already using JUNGSAEMMOOL cushion foundation or setting mist bought the cream to complete the routine, trusting the brand's reputation for makeup products.
Dry skin / seasonal dryness need
A large share of buyers purchased specifically to combat autumn/winter dryness and foundation flaking around the nose and mouth area.
Repurchase after trial or sample
Several reviewers say they bought the full size after loving a sample or mini, or are on their second/third bottle, indicating strong repeat-purchase behavior.
Gift purchase
A few reviewers bought it as a gift for mothers or friends with dry skin based on positive online reviews.