Bundle value
Many buyers cite the combination of full-size ampoule, 50ml refill, and 5 travel-size one-day serums as excellent value for money, especially during Olive Young mega-sale periods.
PDRN ingredient trend
Consumers are drawn by the popularity of PDRN (salmon DNA) skincare and the product's award-winning reputation, often comparing it to other PDRN serums like Anua.
Repeat purchase/loyalty
A very high proportion of reviewers mention this being their 2nd, 3rd, or even 5th+ bottle, showing strong brand and product loyalty driving repurchase.
Recommendation/gift
Several reviews mention buying based on friend recommendations, being gifted the product from Korea, or purchasing multiple sets to gift to friends.
Sale/discount pricing
Numerous buyers explicitly mention purchasing during discount events, noting the set is cheaper than buying in Korea or on other platforms like Qoo10/Watsons.