Friend and influencer recommendations
Multiple consumers cite recommendations from friends and Korean YouTubers as primary drivers of purchase, indicating strong word-of-mouth and social media influence in this market.
Repurchase and loyalty
Several reviews explicitly mention buying again after initial use, suggesting strong product efficacy and satisfaction among active users despite some scent complaints.
Promotional pricing and affordability
Consumers note purchasing during sales and appreciate the affordable price point relative to perceived quality and ingredient reputation of the Trilogy brand.
Ingredient reputation (rosehip oil certification)
Long-term users highlight familiarity with rosehip oil benefits and trust in the certified organic positioning, with one reviewer noting 10 years of rosehip oil use.