— · Moisturizer
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4.8
146 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand trust and Abib reputation
Consumers cite prior positive experiences with other Abib products (masks, serums) as reason to purchase this cream, indicating strong brand loyalty across the product line.
Influencer and YouTuber recommendations
Multiple reviewers explicitly mention purchasing based on YouTuber recommendations and social media influence, suggesting significant digital marketing impact.
Special set value and promotional pricing
The 75mL + 30mL combo set appeals to buyers seeking value; many mention buying when on sale or for travel convenience with the smaller size.
Repeat purchase staple
Extensive repurchase behavior noted (some customers report 5+ tubes, one mentions 50+ lifetime purchases), driven by consistent efficacy and integration into daily routines.
Gift-giving appeal
Product gifted to family members (mothers, husbands) who subsequently become regular users, suggesting good gifting appeal within beauty-conscious households.
How they use it
Primary night cream application
Many consumers apply this as a dedicated night cream due to its thicker texture, applying generously before bed for intensive overnight hydration.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Morning skincare step under makeup
Despite thickness, used mornings by many as part of routine after essences/serums and before sunscreen; applies thin enough not to interfere with makeup base.
Seasonal rotation (fall/winter emphasis)
Product is predominantly used October–March; lighter application in warmer months or mixed with other creams to reduce heaviness in summer.
Layering and consolidation approach
Some consumers layer multiple applications (especially very dry skin types), while others layer with lighter creams or serums; can be applied to body areas (hands, elbows) beyond face.
Double application for extreme dryness
Consumers with very dry or dehydrated skin report applying twice (morning and night) or doubling up without tackiness, and some apply extra to problem zones.
