Influencer/celebrity exposure
Several buyers cite seeing K-drama actresses (e.g., the lead in 'True Beauty') or beauty influencers using the product as their reason for purchasing.
Brand reputation and repurchase
Many reviewers already own other Vodana barrel sizes (32mm, 40mm) and bought the 36mm to add to their collection, citing consistent quality across the line.
Word-of-mouth and hype
Multiple reviews mention buying after reading many reviews or hearing 'so much hype' about the product before trying it themselves.
Sales/promotions and price value
Buyers frequently mention purchasing during Olive Young sales events or using coupons/points, citing good value despite the price being 'a bit pricey.'
Gift purchases
Some reviewers bought the curler as a gift for friends, sisters, or family members who then also became fans of the product.