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4.8
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Travel and trial convenience
Majority of buyers purchased the kit specifically for travel purposes or to test products before committing to full-size bottles. The mini format is repeatedly praised as ideal for sampling multiple variants without large financial commitment.
Brand reputation and influencer credibility
Multiple reviewers mention purchasing after hearing about the KAIST professor creator on podcasts, indicating strong trust-building through expert positioning rather than traditional influencer marketing.
Product variety exploration
Consumers appreciate the kit's inclusion of multiple product types (2 shampoos, treatment, lifting shot), allowing them to compare variants and determine best fit before larger purchase.
Conversion to repeat purchase
Several reviewers indicate they purchased the kit, tested it, and subsequently bought full-size Grabity products, suggesting the discovery kit successfully converts trial users to paying customers.
How they use it
Primary shampoo replacement
Reviewers mention using the shampoo as their main cleansing product, with one noting they reduced from twice-daily to once-daily washing after switching to Grabity.
Lifting shot as targeted treatment
The lifting shot/hair tonic spray is used as a post-wash treatment product, though some users report the spray dispenser becomes clogged with regular use.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with treatment products
Consumers combine the shampoo with the water treatment, with reviews indicating sequential use as part of a complete hair care routine rather than standalone products.