Word-of-mouth and social media buzz
Many reviewers say they bought it because it was 'everywhere' on SNS, YouTube, or TikTok, or recommended by Olive Young staff and friends.
Repeat purchase / loyalty
A very large share of reviews explicitly mention this being their 2nd, 3rd, or many-times repurchase, showing strong brand loyalty and reorder rates.
Reputation for calming sensitive/redness-prone skin
Buyers with rosacea, sensitive skin, or frequent redness specifically sought this product out based on its calming/soothing reputation.
Value and promotions
Several reviewers cite good pricing, sales, coupons, and the bonus 10 pads as reasons for purchase, viewing it as cost-effective since each pad can be split into two or three.
Gifting
Multiple reviewers purchased it as a gift for friends, mothers, or sisters, citing its general appeal and gentle formula.