— · Hair care
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4.6
18 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Post-perm curl maintenance
Multiple buyers purchased specifically for boyfriends or family members who recently underwent perming treatments, viewing it as a dedicated post-perm styling product with adequate hold.
Price competitiveness and promotions
Several reviews cite discount pricing and promotional bundles (1+1 offers) as key drivers; buyers were attracted by good value-for-capacity ratio relative to similar products.
Repeat purchases and loyalty
At least three explicit mentions of repurchasing ('bought for the third time,' 'bought it again') indicate strong product satisfaction leading to habitual repurchase behavior.
Hair damage recovery
Consumers with chemically treated or frequently dyed hair purchased it to address volume loss and maintain style while caring for compromised hair health.
Influencer/platform discovery
Some reviews indicate discovery through beauty platforms (Oliver Young's large discount range visibility) and social recommendation, though explicit influencer mentions are limited in these reviews.
How they use it
Daily styling application
Multiple users integrate it into regular daily hair routines, applying it to styled or naturally curly hair for maintenance rather than occasional use.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Post-perm and post-styling fixation
Primary use case centers on setting curls and waves after perming or heat styling, with users applying once or twice and then observing hold duration.
Full-hair application
Reviews indicate application 'all over' the hair rather than targeted zones, suggesting it is used as a comprehensive styling product for complete coverage.
Layerable with other products
One review mentions using it while 'taking care of hair damaged by frequent dyeing,' implying compatibility with other hair care routines and products.
