Reputation of Centella/SKIN1004 brand
Many buyers cite prior good experience with other SKIN1004 Centella line products or general brand trust as their reason for buying this ampoule.
Influencer and word-of-mouth recommendation
Several reviewers mention buying because an influencer they follow used it or because friends/family gave strong recommendations.
Targeting hyperpigmentation and acne scars
A large share of buyers purchased specifically hoping to fade dark spots, post-acne marks, or uneven tone.
Repurchase/loyalty
A high number of reviews are explicitly repeat purchases (2nd, 3rd, 4th, even 5th bottle), indicating satisfaction drives reorder behavior.
Value for money
Reviewers frequently note the large 100ml size and discounted price as a strong value proposition, especially during sales.