Affordable price point
Multiple reviews highlight purchasing the brush due to its low cost, with many expressing surprise at the quality-to-price ratio. Consumers frequently mention it as an affordable alternative to more expensive professional brushes.
Repurchase / replacement needs
Several reviews indicate repeat purchases, with consumers buying additional units for home use or replacement after regular cleaning cycles. The consumable nature of brush products drives ongoing demand.
Brand reputation (STUDIO17)
Reviewers mention familiarity with the STUDIO17 brand and positive prior experiences, leading them to try this specific brush model. The brand's established quality reputation influences purchasing decisions.
Popularity and positive word-of-mouth
Multiple reviews reference buying the product because it was popular or recommended, with one review stating 'I just bought a popular and cheap one.' Social proof appears to drive consumer choice.