Trusted COSRX/retinol brand reputation
Many buyers already used COSRX's retinol cream or other line products and purchased the oil as a trusted step-up or companion product.
Step-up from lower retinol concentrations
Frequent mentions of moving from 0.1 to 0.3 to 0.5 concentration within the COSRX retinol line, treating this as an advancing routine product.
Reputation for being gentle despite high concentration
Reviewers cite word-of-mouth and prior experience that this formula is less irritating than other retinols, prompting purchase despite retinol's reputation for harshness.
Price-to-performance value
Several Korean and Japanese reviews explicitly praise the cost-effectiveness ('가성비') relative to efficacy compared to other retinol products.
Dermatologist or influencer recommendation
At least one reviewer mentions purchasing on a dermatologist's recommendation while received in Korea, and others reference seeing it widely recommended online before trying it.