Ingredient reputation & brand trust
Multiple reviewers specifically mention the Isntree/EZ & TREE brand reputation and the popularity of red onion extract (onion newpair technology) in Korean beauty circles, driving trial purchases.
Competitive alternative to premium spicule shots
Many consumers explicitly state they switched from or compared it favorably to VT Reedle Shot 100/150, citing lower cost and comparable or better results with less irritation.
Influencer/social media visibility
Reviews reference product visibility on platforms and algorithm recommendations, plus word-of-mouth about visible results trending in beauty communities.
Sale pricing and promotions
Customers mention purchasing during discount periods on OliveYoung and other platforms, suggesting price sensitivity and promotional effectiveness.
Repurchase loyalty
Multiple reviewers state they have already repurchased (2+ orders) and plan to continue, indicating strong product-market fit once efficacy is perceived.