Price & Value
Consumers were drawn to the product's affordable price and large 80ml capacity, with several noting they purchased it due to discounts or because the cost-to-volume ratio justified trying it.
Brand Familiarity
Some buyers already used other STUDIO17 makeup tools and decided to try the newly launched skincare line, indicating brand trust and product ecosystem appeal.
Ingredient Reputation
High hyaluronic acid concentration and inclusion of niacinamide, centella asiatica, and houttuynia cordata attracted consumers looking for hydrating and soothing active ingredients.
Sensitive Skin Suitability
Reviews highlight that consumers with delicate or easily irritated skin specifically sought this product for its gentle, non-irritating formulation.
Moisture Concerns
Customers experiencing makeup float, dryness, or compromised skin hydration purchased the serum to address these moisture-related issues.