Ingredient reputation (apple cider vinegar)
Consumers were attracted to the product's apple cider vinegar formula, perceiving it as effective for foot hygiene and odor control based on ingredient knowledge and health trends.
Influencer recommendation
At least one review mentions the product was purchased on the basis of celebrity/influencer endorsement (Jeon So-mi recommendation cited).
Repurchase loyalty
Multiple reviewers explicitly state this is their second, third, or repeat purchase, indicating strong satisfaction and conversion to regular users.
Competitive pricing and sales
Several buyers mention purchasing due to sales promotions or competitive pricing compared to other foot care brands, making it an affordable trial option.
Brand line loyalty
Some consumers purchased this product because they already liked other items from the Baren product line and decided to expand their usage.