Reputation for hydration
Many consumers specifically sought out this product due to its well-established reputation for superior moisturizing performance and low-molecular hyaluronic acid technology.
Gift-giving appeal
Multiple reviews mention purchasing the product as gifts for colleagues, friends, and family, citing its efficacy and appeal as a small gift item or travel souvenir.
Repeat customer loyalty
Numerous reviews indicate consumers have repurchased this product multiple times, with some unable to estimate how many times they've bought the 20-piece set due to frequency of repurchasing.
Sales and promotional pricing
Several consumers specifically mention buying during sales or promotional events (Olive Young sales, discount promotions) as a key driver for the 20-pack bulk purchase.
Travel and sourcing from Korea
Multiple international consumers mention purchasing the product while traveling in Korea or buying it repeatedly from Korean marketplaces as a trusted Korean beauty staple.