Value for money and capacity
Multiple reviewers specifically cite the large 155ml size at a low price point as a primary purchase driver, making it an economical choice for daily skincare.
YouTube and influencer recommendations
At least one reviewer mentioned discovering the product through YouTube cosmetics recommendations under 10,000 won, indicating strong influencer marketing presence.
Summer skincare solution
Several consumers purchased this specifically to replace heavier products during hot weather, seeking a lighter alternative that still delivers hydration.
Brand trust (The Saem)
Reviewers mention buying based on brand reputation, suggesting existing loyalty to The Saem's product line and willingness to try new offerings.
Gift-giving
One reviewer gifted it to a friend with dry skin, indicating it is seen as a shareable, accessible skincare gift option.