Gift-giving appeal
Majority of purchases were for gifting to boyfriends, husbands, fathers, and friends. The complete set with eye cream samples and premium packaging made it perceived as a thoughtful, high-value present suitable for male family members.
Price and value proposition
Multiple reviews highlight affordable pricing and excellent value for money, especially during sales on platforms like Olive Young. The inclusion of two 10ml eye cream samples increased perceived value.
Brand reputation (AHC)
AHC's established reputation in K-beauty influenced purchase decisions. Some reviewers specifically mentioned it as a trusted brand or made repeat purchases based on positive prior experience.
Repurchase behavior
Several customers indicated buying the product multiple times after initial satisfaction, demonstrating strong product loyalty and repeat purchase intent despite many gift-motivated initial purchases.
Complete skincare set convenience
The bundled toner and lotion format appealed to consumers seeking an all-in-one basic skincare routine without shopping for multiple products separately.