Price promotions and discounts
Many reviewers explicitly mention purchasing during sales or discounts, finding the regular price too high. Buying at reduced prices (900-1000 yen equivalent) significantly increased purchase intent.
Ingredient reputation and efficacy reputation
The birch sap ingredient (80%) and moisturizing/soothing properties were key drivers. Reviews reference the brand's hydrating characteristics and ingredient quality as reasons for selection.
Recommendation and word-of-mouth
Several reviewers mention learning about the product through family recommendations, influencer advertisements, or brand discovery through retailer platforms like All Young.
Repurchase and loyalty
Multiple reviewers explicitly state repeat purchases and mention using the product for the 2nd or 3rd time, indicating satisfaction-driven repurchase behavior.
Sensitive skin compatibility
Consumers with reactive, irritation-prone skin purchased specifically because the product was recommended for gentleness and lack of irritating ingredients.