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4.7
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and YouTuber Recommendation
Multiple customers explicitly stated they purchased the product after seeing it recommended by beauty YouTubers and Korean content creators on platforms like YouTube and social media.
Repurchase and Brand Loyalty
Numerous reviews indicate repeat purchases and exclusive loyalty to this sponge, with customers stating they no longer use other brands' sponges after trying this one.
Gift-Giving Appeal
Several reviews mention purchasing as gifts, with reviewers noting the product's attractive packaging and premium positioning makes it suitable for gifting.
Premium Tool Investment
Customers bought it as an upgrade tool investment after learning about the importance of quality makeup application tools and its comparison-favorable performance versus standard puffs.
Comparison and Trial
Some buyers purchased after comparing it with other sponge brands (The Toollab mentioned) or after using water-based sponges and wanting to try a dry-use alternative.
How they use it
Dry and Wet Application
Reviewers use the sponge both with and without water; many note it works exceptionally well when used dry, eliminating the need to wet the sponge before application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Foundation and Base Makeup
Primary use is for foundation application and base makeup blending, with customers noting it prevents foundation from floating or separating and ensures even coverage.
Cream Blush and Multi-Purpose
Users also apply cream blush and other cream products with the sponge, praising its versatility for different makeup product types.
Weekly Cleaning Routine
Multiple reviews indicate washing the sponge once weekly, with users noting it dries quickly and maintains quality through repeated washing cycles.
Travel and Portable Use
Customers appreciate the included case for portability and use it while traveling, valuing its durability and compact storage compared to loose sponges.
