— · Hair care
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4.6
16 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Expert Recommendations
Multiple buyers cited YouTube experts and bloggers as driving their purchase decision, indicating strong digital marketing influence in the market.
Gift Purchases for Partners
Several reviews indicate the product was purchased as a gift for boyfriends/husbands, suggesting appeal as a premium grooming gift item.
Brand Reputation and Value
Consumers explicitly mentioned positive perceptions of the GRAFEN brand, combined with good pricing and discounted offers, as key motivators for purchase.
Post-Haircut Styling Solution
Buyers purchased the cream specifically to manage styling needs after short haircuts or perms, indicating targeted use case awareness.
Generous Capacity
The 150ml size was repeatedly highlighted as a practical advantage, allowing for casual daily use without frequent repurchasing.
How they use it
Pre-blow Dry Application
Consumers apply the cream before blow-drying to enhance styling control and texture definition during the drying process.
Daily Morning Routine
Multiple reviews indicate use as a casual morning styling product, applied regularly as part of daily hair care routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Permed Hair Maintenance
Users with permed hair apply the cream to maintain curl definition and hold throughout the day or week.
Post-Wash Styling
The product is used after washing and drying hair to set curls and add shape and volume to natural or permed waves.
