— · Serum
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4.7
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Formula Strength
Consumers specifically purchased this product because of its peptide-rich formula, which they noted is rare in domestic markets and offers comparable or superior ingredient quality to more expensive eye serums at a fraction of the price.
Repurchase & Brand Loyalty
Multiple reviews explicitly mention purchasing the product for a second or subsequent time, indicating strong satisfaction and intent to continue using it as part of their skincare routine.
Price Value Within The Ordinary Range
Buyers appreciated that despite being the most expensive product in The Ordinary's line, the price-to-efficacy ratio and cost per use remain attractive compared to luxury competitors.
Targeted Concern Solutions
Consumers purchased specifically to address age-related concerns including eyelid sagging, fine wrinkles, dark circles, and contact lens-related eye fatigue from long-term wear.
Gift Purchases
Some buyers purchased the product as a gift for family members (mothers, partners) based on personal positive experiences or brand reputation.
How they use it
Nighttime Application as Primary Routine
Multiple reviews indicate applying the serum at night before bed, with consumers observing visible lifting and refreshed eye appearance upon waking the morning after application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Targeted Eye Area Application
Users apply the serum specifically to eyelids and the under-eye area, with some reports of careful application to avoid direct eye contact.
Layering with Other Products
Consumers layer this serum with other skincare, including high-concentration vitamin C products used in the morning (with this serum reserved for night due to compatibility), and finishing with eye creams.
Consistent Daily Use
Most reviews reflect ongoing daily or regular use rather than occasional application, suggesting consumers integrate it into their established skincare routines.
Economical Usage Rate
Multiple reviews note that the product lasts a long time due to needing only small amounts per application, making the cost per use quite reasonable despite the higher initial price.
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