Friend and influencer recommendation
Multiple reviewers mention purchasing after friends recommended the product or tried it themselves, indicating strong word-of-mouth and peer influence driving sales.
Previous frustration with hand application
Customers bought this brush specifically to solve problems with uneven application, clumping, and difficulty controlling highlighter strength when applying by hand.
Brand trust (Hwahong reputation)
Several reviewers explicitly state they trust the Hwahong brand overall and purchased this brush based on the company's established quality reputation.
Specific size and shape needs
Buyers sought a small, precise teardrop-shaped brush for targeting delicate facial areas like the nose tip, high cheekbones, and small blush zones.