Color Durability After Dyeing
The majority of reviews cite purchase specifically because consumers dye their hair frequently and seek to extend color vibrancy. Reviewers explicitly state they bought it to maintain dyed hair longer and prevent quick color fading.
Large Volume at Competitive Price
Multiple buyers noted 500ml size and good pricing as key purchase drivers compared to competing dye-maintenance shampoos. This value proposition appeals to regular users who require frequent repurchasing.
Gift for Hair-Care Interested Friends/Family
At least two reviews mention purchasing as gifts for others who dye or treat their hair, suggesting the product's appeal extends through gifting networks and recommendation cycles.
Advertisement and Influencer Visibility
Consumers mention reading advertisements and following curator recommendations (e.g., 'Shimizu PICK,' 'Cheongdam Shoptem'), indicating effective marketing reach on Korean beauty platforms.
Reputation for Gentleness Post-Treatment
Buyers specifically chose this shampoo after hair treatments or frequent dyeing because of perceived gentle formulation that would not further damage compromised hair.