— · Serum
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4.6
177 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Social Media Hype
Many consumers explicitly mention buying due to Instagram and TikTok recommendations, with several noting the product's viral popularity and trending status online.
Repurchase and Loyalty
Numerous reviews indicate repeat purchases (some customers report buying 5–10+ bottles), suggesting strong product satisfaction and regular restocking for personal use or gifts.
Gift and Household Appeal
Reviewers note purchasing for family members (mothers, daughters, friends) who subsequently became fans, demonstrating cross-generational appeal and suitability as a gift item.
Attractive Set Pricing
The 30g + 50g bundle offering and promotional discounts are frequently cited as purchase drivers, with consumers appreciating the value and trial-size inclusion.
Brand Reputation and Ingredient Appeal
References to Arencia's established portfolio and interest in the serum's formula (collagen, plant extracts, red smoothie concept) motivate first-time and subsequent purchases.
How they use it
Overnight Mask Application
A dominant usage pattern is thick application as an overnight mask or sleep pack, often followed by rinsing in the morning for enhanced hydration and skin texture refinement.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering in Multi-Step Routine
Consumers layer it after cleansing or sheet masks and before moisturizer, using thin layers in the morning routine or thicker applications at night for cumulative hydration.
Targeted Night-Time Serum
Most reviews describe evening use, either as a standalone serum with a light touch or in combination with moisturizer, with some specifically avoiding daytime application due to tackiness.
Flexible Frequency and Dosing
Users report daily use, weekly use for sensitive skin, or alternating days; many note that a small amount is sufficient for the entire face, maximizing product longevity.
Seasonal Adaptation
Cold-weather and winter use is mentioned for enhanced moisture retention; some apply chilled (refrigerated) product for cooling and soothing benefits, especially in summer heat.
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