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4.7
97 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Affordability & Value
Multiple reviews cite the low price as the primary purchase driver, with consumers impressed by quality relative to cost. Many note they bought it to test the brand or as an impulse add-on to reach free shipping thresholds.
Influencer & Social Proof Recommendation
Several reviewers mention Korean beauty YouTubers and TikTok creators recommending this brush for nose shading, indicating strong influencer marketing reach in East Asian markets.
Repurchase & Brand Loyalty
Repeat customers explicitly state they return for STUDIO17 brushes, praising the brand's overall consistency. Some mention switching from competitor brands (e.g., Fillimilli) to this brush.
Targeted Use Case (Nose Shading)
Consumers purchased specifically for nose contouring after using pencils or other unsuitable tools, demonstrating clear product-market fit for this niche application.
Multi-Purpose Versatility
Beyond nose shading, buyers appreciate using it for highlighting, eye shadow application, and cheek application, extending perceived value and reducing purchase regret.
How they use it
Primary: Nose Shading & Contouring
The overwhelming majority use it for applying powder shading to the nose bridge, sides, and tip to create definition and shadow, often after primer or pencil base.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Secondary: Highlighting & Luminizing
Multiple reviews describe using the brush for highlighter application on the nose area or cheekbones, indicating repurposing for brightening after shading.
Eye Area Work
Consumers use it for eye shadow blending, eyebrow areas, and tear trough definition, positioning it as a small, precise multi-zone face tool.
Layering with Powder Formulas
Users describe a technique of applying pencil or cream shading first, then using this brush to layer and blend powder shading over the base for a softer, more diffused effect.
Daily & Routine Integration
Many reviewers mention daily use as part of their makeup routine, suggesting high frequency and habit formation among satisfied customers.