— · Moisturizer
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4.8
138 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral social media influence and influencer recommendations
Multiple reviewers mention purchasing after seeing the product recommended by bloggers, YouTubers (e.g., Director Pi), on Chinese social media, and through word-of-mouth from friends. The product has achieved significant traction on platforms like Instagram and TikTok.
Skin type suitability for oily/combination skin
Buyers specifically sought this product for oily, acne-prone, and combination skin because reviews and product descriptions position it as ideal for these types. Many customers bought it based on recommendations from skincare apps like Hwahae.
Repurchase and brand loyalty
Numerous reviewers state they are repeat customers ('リピ買い'), having returned to purchase multiple units. Many cite loving the S.NATURE brand overall and wanting to try other products in the line.
Seasonal suitability for warm/humid weather
Consumers bought this specifically for summer use or as a lightweight moisturizer for hot, humid climates. The cooling sensation and lightweight texture are cited as key seasonal drivers.
Makeup base performance
A significant cohort purchased or repurchased specifically for use under foundation and makeup, noting that it does not interfere with makeup application or cause breakouts.
How they use it
Daytime moisturizer and makeup base
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The most common usage pattern is applying in the morning before makeup. Reviewers emphasize that it absorbs quickly without leaving a sticky residue, making it ideal for preventing makeup breakdown.
Summer and humid-weather skincare
Multiple reviews indicate seasonal use concentrated in warm months and hot, humid climates. Some customers use only this product during summer, reducing their skincare routine to essentials.
Layering and repeat application
Users mention applying multiple layers without experiencing stickiness or greasiness. Some apply it morning and evening, and a few use it as a sleeping mask or overnight treatment.
Cooling treatment for irritated skin
Reviewers describe storing the product in the refrigerator for enhanced cooling effect and using it to calm redness, irritation, and post-inflammatory skin conditions.
Integration into fuller routines
Some consumers layer it over serums (e.g., vitamin C serum) and use it with skincare devices like Medicube. Others note using it in combination with other S.NATURE products.
