— · Hair care
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4.7
37 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Perm & Wave Maintenance
Consumers bought this specifically to maintain and enhance permed hair, particularly after treatments like jelly perms, hippie perms, and straight-wave combo perms. Many reviewed it as an essential follow-up product after getting a perm at a salon.
Curl Definition & Hold
Buyers sought this product to define natural curls and maintain curl shape throughout the day. Several reviews mention purchasing it after trying the product years ago and becoming repeat customers due to consistent curl-holding performance.
Repurchase & Brand Loyalty
Multiple reviews indicate this is a repurchase item with high customer loyalty. Buyers return to purchase it repeatedly, with some noting they 'grab it whenever I see it online' and plan continued repurchases.
Value for Money
Consumers highlighted the product's good price point relative to efficacy. Several reviews explicitly mention choosing it based on its affordability and describing it as a 'good value product.'
Non-Greasy Formula
Buyers were attracted to claims of a lightweight, non-sticky finish that wouldn't weigh down or damage hair, as emphasized in multiple positive reviews contrasting it with heavier products.
How they use it
Wet Hair Application
Multiple reviews recommend applying the product generously to wet hair before drying for optimal curl formation. Several users note that application while hair is damp and maintaining curl shape during drying is key to effectiveness.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Post-Perm Maintenance
Primary usage is as a daily or regular maintenance product for permed hair. Reviews indicate using it during the perm loosening phase to revitalize tired curls and maintain shape as the perm grows out.
Daily Styling Routine
Consumers use it as part of their morning routine, often layering with other products like hair oils or using it with styling tools such as air wraps to set curls before work or throughout the day.
Layering with Other Products
Reviews mention combining the cream with hair oils and moisture products for enhanced suppleness and curl definition. Some users apply it generously before drying or touch up curls the next day with moistened hair.
Curly Hair Care Beyond Perms
Beyond permed hair, some consumers use it for naturally curly or wavy hair care, and one long-time user with dense, heavy hair noted it has been their go-to product for soft curl maintenance for three years.
