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4.8
145 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendations
Many consumers purchased this brush after seeing it recommended by Korean beauty influencers like Minsco on YouTube and TikTok, indicating strong brand ambassador influence in the Korean market.
Brand Reputation & Trust
Fillimilli as a brand has established strong credibility, with consumers noting 'Fillimilli is generally good' and actively seeking out their other brush products, suggesting brand loyalty drives repeat and new purchases.
Repurchase Behavior
Multiple reviewers explicitly state they are on their second, third, or multiple repurchases of this specific brush (e.g., '880 is 3 times repurchase'), indicating high satisfaction and retention.
Value for Price
Consumers frequently mention purchasing during sales or noting that the quality exceeds the price point, describing it as 'good value for money' and 'worth the price,' making affordability a key purchase driver.
Specific Use Case Needs
Buyers purchased this brush specifically for powder application—setting makeup, face powder, loose or pressed powder finishing—and some intentionally repurposed it for blush or contouring after discovering its versatility.
How they use it
Daily Makeup Setting Routine
The most common usage is as a final step in daily makeup to apply finishing powder, with many consumers noting they use it 'every day' for setting makeup and achieving a matte finish.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Versatile Multi-Purpose Application
Although marketed as a powder brush, consumers use it for blush, contouring, shading, and finishing powder, demonstrating that its fluffy bristles and size make it adaptable beyond the intended purpose.
Works with Both Powder Types
Reviewers confirm it performs well with both loose and pressed powder formulations, though some note it works particularly well with loose powders for a softer, more 'fluffy' finish compared to pressed.
Large Size for Full-Face Application
The brush's larger size is frequently cited for quick, efficient full-face powder application, with consumers noting it covers broad areas quickly rather than for detailed work on small zones.
Layering & Finishing Technique
Some users employ it after puff or sponge application to remove excess powder or create an even finish, using it as a final buffing and blending tool rather than the primary application method.
