— · Serum
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4.8
154 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase and brand loyalty
Many consumers have repurchased 2-10+ times, stocking up during sales. Strong attachment to the Centellian24 line drives multiple purchases.
Ingredient reputation (Centella/Madecassoside)
Consumers specifically mention the brand's centella extract formulation and seek products in this line for skin-calming and brightening benefits.
Recommended by influencers and community
Several reviews cite YouTuber recommendations and positive community reviews as purchase drivers; product frequently appears in 'best-of' lists on social platforms.
Larger size value proposition
Upgrade from smaller bottles (15mL) to 45mL Max size appeals to loyal users wanting better cost-per-use and reduced packaging waste.
Gift giving
Multiple mentions of purchasing as gifts for mothers, family members, and friends who have used smaller versions previously.
How they use it
Daily morning and evening use
Most common pattern is twice-daily application (morning and night), with many noting it does not interfere with makeup or feel sticky.
Night-focused application
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Some users prefer nighttime-only use due to the ampoule's richer texture, applying it before cream or as part of an evening routine.
Layering within skincare routine
Typically applied after toner/essence and before moisturizer or cream; frequently layered with the brand's Madeca Cream for enhanced effect.
Targeted treatment on problem areas
Some apply concentrate on hyperpigmented spots, discoloration, or cheeks for brightening effect, though regular full-face application is more common.
Year-round use without seasonal restriction
Reviewers emphasize the product works in all seasons despite its thicker texture; one reviewer notes it is heavy for winter but still usable.
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