Summer seasonal need
The majority of buyers purchase specifically for hot weather and pre-makeup cooling routines. Multiple reviews cite it as a summer essential or repurchase for heatwave season.
Influencer and word-of-mouth reputation
Several reviews mention buying after hearing the product is famous or following influencer recommendations, indicating strong brand awareness through social channels.
Repeat purchase and stock buying
Numerous reviews indicate 'リピ' (repeat) purchases and stock buying, reflecting high satisfaction and perceived value of the double pack format.
Value and bulk size
Buyers appreciate the large 70-pad quantity and frequent mentions of purchasing as a 'deal' or economical option, particularly the double pack offering.
Pre-makeup ritual function
Significant number of reviews cite improved makeup application and longevity after using the pads before makeup, suggesting targeted purchase for beauty prep.