— · Serum
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5.0
23 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Friend/peer recommendation
Multiple reviews indicate consumers bought the product based on recommendations from friends or others who had already used it. This word-of-mouth driver suggests strong organic advocacy among early adopters.
Solution for dry and sensitive skin
Consumers specifically sought this serum to address persistent dryness, quick moisture loss, and seasonal skin sensitivity, viewing it as a targeted solution for their skin concerns.
Ingredient reputation (kombucha/plant-based)
The kombucha and plant biome ingredient positioning appealed to consumers looking for botanical-based, gentle skincare with perceived natural benefits for skin calming.
Value and gifting appeal
Buyers mentioned strong value for the 50ml size and noted purchasing multiple units as gifts for others, suggesting perceived quality-to-price ratio justifies bulk gifting.
Influencer/authority endorsement
One reviewer explicitly mentioned buying on recommendation from 'Yuhwa' (likely an influencer), indicating social media and KOL marketing influence on purchase decisions.
How they use it
Pre-makeup hydration step
Consumers use the serum immediately after cleansing and before makeup application to prep the skin, with several noting they need a moisturizing base due to quick-drying skin.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Sensitive skin calming routine
Multiple reviewers apply the serum when skin is reactive or inflamed (red, dry from weather changes), expecting and experiencing a cooling sensation that soothes irritation.
Daily maintenance for dry skin types
Regular daily application is mentioned for managing persistent dryness, with consumers using it as a standard step in their skincare routine rather than occasional treatment.
Lightweight layering product
Reviewers emphasize its intermediate texture between water and milk, suggesting they layer it with other products (cream/oil) without the serum feeling heavy or sticky.
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