— · Hair care
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4.7
17 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Lightweight summer alternative
Consumers specifically seek this oil for warm seasons because it delivers oil benefits without heaviness or greasiness, contrasting with thicker hair treatments.
Repeat purchase loyalty
Multiple reviews mention years-long repurchasing patterns and buying the double pack again, indicating strong brand and product retention.
Scent-driven appeal
The sweet, pleasant fragrance is frequently cited as a primary reason for purchase and continued use, making it an emotional/sensory driver beyond functional benefits.
Advertisement and influencer exposure
At least one consumer discovered the product through advertising campaigns, suggesting marketing efforts are reaching target audiences effectively.
Brand trust and ingredient recognition
Consumers mention purchasing due to argan oil credentials and the Lucidoel brand reputation, indicating ingredient transparency is a purchase factor.
How they use it
Post-styling finishing step
Users commonly apply the oil after blow-drying or curling to add shine and refine the final look, making it a grooming step rather than an intensive treatment.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Seasonal rotation (summer preference)
Multiple reviews emphasize using it specifically during summer months when lighter formulations are preferred, suggesting seasonal variation in application.
Daily maintenance routine
Reviewers describe using it as a regular, habitual product integrated into their standard hair care rather than occasional intensive treatment.
Easy, careful-free application
The non-sticky formula encourages liberal, worry-free application without concern for over-dosing or resulting in greasiness.
