Travel convenience
An overwhelming number of reviewers bought the kit specifically for travel due to its compact size and included pouch, citing ease of packing and space-saving as the main draw.
Brand trust and repurchase
Many buyers explicitly state they trust Fillimilli's quality from prior purchases and are repurchasing or replacing worn-out brushes from the same brand.
Beginner-friendly starter kit
Several reviewers purchased this as their first-ever makeup brush set, citing the all-in-one variety of brush types as ideal for those new to makeup.
Price and sales promotions
Multiple reviewers mention buying during Olive Young sales or with coupons, highlighting good value and affordability as a purchase driver.
Gifting
A number of reviews indicate the kit was purchased as a gift, with the cute packaging and pouch cited as gift-appropriate features.