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4.9
64 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and repurchase
Multiple reviewers mention intentionally collecting Fillimilli brushes during sales and plan to repurchase. The brand has established trust and recognition, particularly among repeat customers in East Asian markets.
Influencer and social media recommendations
Several reviews explicitly mention discovering the product through YouTubers and influencers, indicating strong social media-driven demand, especially on beauty platforms.
Affordable pricing and value perception
Customers repeatedly highlight purchasing during sales and emphasize the exceptional quality-to-price ratio, with comments like 'quality and price are two things you can't beat' appearing frequently.
Specific makeup application needs
Buyers purchase for targeted uses such as base eyeshadow, highlighting, contouring, and nose shading, appreciating its versatility across different makeup techniques.
How they use it
Base eyeshadow and blending application
The most frequently cited usage is applying and blending base eyeshadow colors across the eyelid, with many reviews specifically mentioning its suitability for this foundational step.
Multiple eye areas (upper lid, lower lash line, nose)
Users apply the brush to upper eyelids, lower lash lines, and nose/contour areas, indicating it works well for small to medium-sized eye makeup zones.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Highlighting and accent application
Several reviewers use it for highlighting the inner eye area and adding brightness to the front of the eyes due to its ideal size and soft application.
Daily makeup routine
Multiple comments indicate this brush is used regularly and worn 'every day,' suggesting it is a staple in everyday makeup routines rather than occasional use.
