Influencer/social media recommendation
Many reviewers say they bought the mask after seeing it recommended by Instagram or YouTube influencers, describing it as a 'must-try' or 'life mask' promoted by beauty content creators.
Repeat purchase / brand loyalty
A very large share of reviews explicitly state this is a repurchase ('リピ'/'리피트'), with some buyers saying they always restock or buy in bulk during sales.
Curiosity about gentle retinal formulation
Consumers who were previously afraid of retinol/retinal irritation purchased specifically to try a 'mild' version, citing Dermatory's reputation for low-irritation vitamin A products.
Good reviews / word of mouth
Several buyers cite positive online reviews or ratings as their reason for trying the product for the first time.
Sale/discount pricing
Many purchases were triggered by Olive Young sales events (e.g., Big Sale, All Young Day), suggesting price sensitivity despite the premium positioning.