— · Moisturizer
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4.8
50 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sanrio collaboration packaging
Many consumers explicitly purchased for the cute My Melody and Kuromi character design and included hair pin accessory, treating it as a collectible item while finding the cream usable.
Brand loyalty and ingredient reputation
Repeat customers and ingredient enthusiasts bought it due to prior positive experiences with SUNGBOON EDITOR products and NMN ingredient popularity, particularly for wellness-conscious consumers.
Makeup primer function
Buyers sought it as a lightweight base product that provides good makeup adhesion and can be applied before foundation, appealing to makeup wearers.
Pore-care targeting
Consumers purchased specifically hoping for visible pore minimization and skin tightening effects, influenced by product marketing and influencer recommendations.
Discount and value pricing
Multiple reviews mention buying at promotional prices, coupons, and flash sales, indicating price sensitivity and opportunistic purchasing during seasonal discounts.
How they use it
Pre-makeup morning application
Consumers regularly apply this cream in the morning before makeup, noting it provides a smooth base and improves makeup longevity throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Evening moisturizing routine
Several reviewers report using it as a night cream for intensive hydration and skin recovery, with some indicating nightly repurchase patterns.
Portable travel format utilization
The 30ml mini size is frequently used as a portable product for office, travel, and daily carry, indicating multi-bottle household purchasing.
Layering with serums
Users combine it with serums (including male users reported by partners) for enhanced moisture and efficacy, suggesting compatibility in multi-step routines.
Seasonal and weather-adaptive use
Consumers note adjusting application based on humidity and temperature, with some using it year-round and others highlighting its utility during hot, humid summers.
