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4.8
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & peer recommendation
Multiple consumers purchased based on YouTuber endorsements, sister recommendations, and friend observations. This social-proof driven purchasing pattern is particularly strong on TikTok/Instagram-adjacent communities and among beauty routine enthusiasts.
Brand reputation (Benton nutritional supplements)
Several buyers were already familiar with Benton's supplement line and extended trust to the eyelash serum product, indicating existing brand loyalty in the Korean beauty market.
Repurchase/daily routine integration
A substantial cohort of 4-5 star reviewers explicitly mention buying the product again or having integrated it into their nightly bedtime routine, signaling strong product-market fit for habitual users.
Compatibility with eyelash treatments
Consumers who undergo monthly lash perming or extensions specifically sought this product as a complementary care serum, viewing it as essential maintenance alongside professional treatments.
Value for money
Multiple reviews highlight affordability and good cost-to-benefit ratio, positioning it as an accessible daily-use serum rather than a premium investment.
How they use it
Evening/bedtime application routine
The majority of users apply the serum in the evening before sleep, integrating it into their nighttime skincare ritual rather than morning makeup preparation.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily continuous use
Regular users apply it daily or most days, treating it as a preventative lash-strengthening product rather than as-needed treatment.
Post-lash-perm maintenance protocol
A significant usage pattern involves applying it daily following monthly professional lash perming/curling treatments to repair and strengthen treated lashes.
Dual-product usage (Clear + Black variants)
One reviewer explicitly mentioned using both the clear and black versions, suggesting consumers layer or alternate between serum and tinted variations.
Long-term commitment requirement
Reviews note effects become apparent after 2+ months of consistent use, indicating consumers expect and budget for extended trial periods before assessing efficacy.
