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4.9
55 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Loyalty
Many customers report buying their 2nd, 3rd, or repeat purchases after the first broke or wore out, indicating strong satisfaction and habit-formation. The affordable price enables bulk purchasing for stock replacement.
Upgrade from Budget Alternatives
Consumers specifically mention switching from Daiso (100-yen store) screw brushes to this product, seeking better quality and durability at a still-reasonable price.
Series Brand Trust
Customers note positive prior experience with other STUDIO17 products (eyeshadow brushes) and purchased this item based on that brand reputation within the series.
Practical Functional Need
Purchase drivers include specific use cases such as eyebrow grooming before/after procedures, mascara cleanup, and styling after eyelash extensions—functional necessity rather than impulse.
Value Proposition During Sales
Multiple reviews mention purchasing during discounts or sales events (cited prices like 3,300 KRW); the low base price makes promotional pricing highly attractive.
How they use it
Eyebrow Grooming Primary Use
The dominant use case across reviews is brushing and tidying eyebrows before and after makeup application, eyebrow pencil/gel blending, and hair arrangement.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Mascara & Lash Separation
Regular use to separate and comb mascara clumps, untangle eyelash extensions, and maintain lash definition post-makeup.
Daily/Frequent Routine Step
Described as a 'daily essential' and 'frequently purchased and used item,' indicating integration into regular beauty routines rather than occasional use.
Multi-Area Application
Beyond eyebrows and lashes, users report applying it to hair styling (with hairspray) and corrective/touch-up makeup application on the face.
Paired with Multiple Products
Reviews note use alongside brow pencils, brow gels, brow caras, eyeshadow, and makeup removal, suggesting it functions as a blending/finishing tool across product types.