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4.7
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendation
Multiple reviews cite MEGUMI's YouTube endorsement (likely in collaboration with Estée Lauder) as the primary driver for initial purchase, indicating strong influence of beauty content creators on product discovery.
Natural Ingredient Appeal
Consumers specifically mention the appeal of natural rose aroma oil as opposed to synthetic alternatives, with reviewers emphasizing the authentic, non-artificial fragrance profile.
Intimate Care & Freshness Solution
The product is frequently purchased to address or prevent odor concerns in intimate areas, particularly during menstruation, reflecting a targeted feminine hygiene use case.
Repurchase & Multi-Unit Buying
Multiple reviews note this is their 3rd or 4th purchase, and several mention buying multiple fragrances (lavender, ylang ylang variants), indicating strong customer retention and line extension appeal.
Gift-Giving & Luxury Positioning
Several consumers mention purchasing for friends and family as gifts, suggesting it is perceived as a premium, thoughtful beauty product suitable for gifting.
How they use it
Intimate Area Application
The dominant usage pattern is applying 1-2 drops directly to underwear or intimate areas for personal fragrance throughout the day, with particular emphasis on use during menstrual cycles.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Bathroom Ritual Integration
Multiple reviews describe using the product in bathroom routines, with some dropping it into toilet water for aromatherapy relaxation during toilet visits.
Sleep & Pillow Scenting
Several users mention dropping the oil on pillows or towels for bedtime aromatherapy, suggesting a relaxation/sleep wellness application beyond intimate care.
Bathing & Water Additions
Reviews mention adding 1 drop to bathwater for a fragrant, calming soak experience, indicating versatility as a general aromatherapy product.
Occasional Use vs. Daily Avoidance
Multiple reviews indicate consumers deliberately limit use to special occasions or non-daily application, with explicit mentions of not using every day for hygiene reasons.