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4.8
20 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Celebrity Recommendations
Multiple reviews cite YouTube makeup tutorials, celebrity makeup copies (Jang Won-young, Cho Hyo-jin), and social media visibility as primary drivers. This product enjoys strong buzz on Korean beauty platforms.
Brand Reputation (SOOADOR/okhee line)
Consumers mention owning multiple SOOADOR brushes and purchasing this as a natural extension of existing brand loyalty, indicating strong repeat-purchase intent and brand trust.
SNS Trend & Triangular Zone Popularity
Aegyo-sal (triangular zone) makeup tutorials went viral on social platforms, and this brush became associated with that trend, driving trend-following purchases.
Perceived Value & Sales Promotions
Several reviews mention purchase triggered by sales/discounts, and one explicitly notes buying during a sale event, suggesting price sensitivity but willingness at promotional price points.
Multi-Use Versatility
Early adopters appreciated that the brush performs beyond its marketed triangular-zone use—also excelling at eyeliner, lower lashline, and color removal—increasing perceived value.
How they use it
Primary: Eyeliner Application
The most frequently cited use is drawing eyeliner, including tail definition and precise line work on upper and lower lids.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Aegyo-sal (Triangular Zone) Shadow
Despite being marketed as a triangular zone brush, several consumers note using it primarily for this purpose, especially for sophisticated color placement in that region.
Color Removal & Cleanup
Multiple reviews highlight use for removing excess eyeshadow, softening eyeliner edges, and cleaning up makeup mistakes with precision.
Lower Lashline & Inner Eye Detail
Consumers report applying shadow or liner to the lower lashline and using the brush for delicate detail work in eye corners and inner lid areas.
Frequent, Daily Rotation Use
Phrasing like 'I always use this' and 'I use it over and over' suggests high daily/routine frequency, positioning it as a staple rather than occasional tool.