Value of the 1+1 bundle
Many reviewers explicitly cite the two-for-one set and low price as the reason they tried or repurchased the product, often mentioning sharing one tube with a friend or partner.
Ceramide/ingredient reputation
Buyers sought out the product specifically for its ceramide content and 'clean formula,' often after having sensitive or reactive lips to other lip products containing hyaluronic acid or fragrance.
Brand trust in beplain
Several reviewers say they buy this because they already love beplain's other skincare/cleansing products and wanted to try the brand's lip care line.
Word-of-mouth / influencer recommendation
A few reviews mention purchasing after a friend's recommendation or after seeing it recommended by an influencer ('JUNJUN', 'Director Pi').
Replacing a competitor product
Multiple reviewers bought this as a substitute for Torriden or Bringgreen lip essences, either due to scent dislike or to compare texture and efficacy.