— · Serum
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4.7
31 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Professional Recommendation
Multiple buyers cited hearing about the product's popularity in Korea, makeup artist recommendations, and viral social media buzz as primary drivers for purchase. Several specifically mentioned it was 'very popular' and trending in Korean beauty circles.
Concept & Innovation Interest
Consumers were attracted to the unique 'ampoule mist' concept—combining essence/ampoule benefits with mist convenience. The novelty of a layering mist with concentrated actives differentiated it from standard hydrating sprays.
Aesthetic Packaging
The cute and visually appealing packaging, often described as resembling Aurora or light purple formulation, drove impulse purchases alongside functional interest.
Review-Based Confidence
Multiple buyers explicitly stated they purchased after reading positive reviews, indicating strong word-of-mouth and user-generated content influence on buying decisions.
Brand Loyalty & Product Line Expansion
Existing THOME product users purchased the newly released ampoule mist as part of their regular product rotation and trust in the brand.
How they use it
Pre-Makeup Prep Step
The most frequently mentioned usage is applying the mist before makeup application to create a hydrated, glowy base and improve makeup adherence and longevity.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Mid-Day Hydration & Touch-Up
Users spray throughout the day when they feel dryness, particularly in office environments, making it an emergency hydration solution for dry climates or heated indoor spaces.
Post-Skincare Layering
Consumers apply the mist after completing their core skincare routine (moisturizer, serums) to seal in products and boost radiance before makeup or as a standalone finish.
Winter & Seasonal Use
The product is specifically used during dry seasons (winter) to combat dryness, tightness, and flakiness, with some users incorporating it into intensive care routines.
Frequency & Consistency
Users report regular daily application, with some purchasing multiple units (3+ bottles) at once to ensure consistent supply, indicating habit-forming usage.
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