Influencer and Review-Driven Purchase
Multiple reviewers indicate they bought based on positive reviews and descriptions from the marketplace, with specific mentions of reading reviews before committing to purchase.
Gift and Personal Use
At least one reviewer explicitly bought the product as a gift for family (mother), and many purchased for personal skincare routines.
Promotional Pricing and Sales
Several reviews mention purchasing during OliveYoung sales or at discounted prices (e.g., 600 yen equivalent), indicating price-sensitive consumers were incentivized by promotions.
Brand and Ingredient Reputation
The Medytox brand name and ceramide content were cited as reasons for purchase, suggesting consumer trust in the Korean cosmetics manufacturer.
Seasonal Hydration Need
Winter and summer seasonal shifts drove purchase decisions, with consumers seeking hydration for dry winter skin and cooling effects for hot summer weather.