Influencer and social proof
Multiple reviews mention buying after seeing the product recommended on platforms like Olive Young's homepage and social media; viral popularity drives trial purchases.
Sale and promotional pricing
Several consumers explicitly note purchasing when discounted rather than at full price, suggesting price elasticity and deal-driven buying behavior.
Repurchase loyalty and product evolution curiosity
Existing Mamonde liquid mask users bought the ball mask version to try the new format or purchased again after positive prior experiences with the brand.
Targeted problem-solving (texture and makeup prep)
Buyers purchased to address visible dead skin, textured skin, and as a pre-makeup priming step after reading efficacy claims in reviews.