Hair loss / thinning hair concerns
Many buyers purchased specifically to address hair shedding, thinning, or hair loss, often after trying multiple other products first.
Brand trust and repeat use
A large share of reviewers are repeat or long-term Ryo users who restock the product regularly, citing years of consistent use for themselves or family members.
Sale/discount and bundle value
Several reviewers mention buying because of a sale, coupon, or the 1+1 double pack / refill bundle offering good value for money.
Word-of-mouth and influencer/staff recommendation
Some buyers cited recommendations from Olive Young staff, YouTube influencers (e.g., 'Director Phi'), friends, or family members who used and liked the product.
Gift purchase for family
Multiple reviews describe buying the shampoo for parents, mothers, or siblings experiencing hair loss or scalp issues.