VT PDRN brand trust/line loyalty
Many buyers already use VT PDRN skincare or other hair line items (shampoo, ampoule, reedle shot) and purchased this serum to complete the routine, trusting the brand's reputation.
Hair loss/thinning concerns
A large share of reviewers bought it specifically hoping to reduce shedding or stimulate regrowth, often mentioning thinning hair, bald spots, or receding hairlines.
Bundle/sale value
Several reviewers mention buying during Olive Young sales or as part of a value set with shampoo and serum, citing good pricing as a purchase driver.
Scalp odor and freshness needs
Reviewers in hot climates or with scalp odor concerns purchased it specifically to combat sweat-related scalp smell, especially in summer.
Gift purchases
Multiple reviews indicate the product was bought as a gift for parents, siblings, or partners, suggesting appeal as a presentable K-beauty gift item.