Repeat purchase / brand loyalty
An unusually high share of reviewers mention being on their 2nd through 7th bottle, indicating strong repurchase intent driven by consistent results for sensitive and acne-prone skin.
Refill bundle value
Many buyers cite the included 300mL refill pouch as a key reason to buy, seeing it as generous, economical and eco-friendly packaging compared to single-bottle competitors.
Reputation for calming/soothing sensitive skin
Reviewers frequently purchased it specifically to address redness, irritation, eczema-prone or barrier-damaged skin, often after hearing of its calming herbal ingredient profile.
Price and promotions
Multiple reviews mention buying during Olive Young sales, 1+1 promotions, or because it was cheaper than alternatives like Anua Heartleaf toner.
Social media / word-of-mouth recommendation
Several buyers reference TikTok videos, friend recommendations, or general online buzz as the trigger for trying the product, often purchasing for themselves, teenage children, or friends with acne concerns.