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4.7
279 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/celebrity recommendation
Many reviewers cite specific YouTubers, idols (e.g., Taeyeon), or makeup artists as the reason for purchase, indicating strong influencer-driven demand.
Repurchase/brand loyalty
Numerous reviewers explicitly state this is a second or third repurchase, or that BBIA is a 'no miss' brand, showing strong repeat-purchase behavior.
Color/shade appeal
Buyers frequently purchase multiple shades at once (e.g., 'bought with no. 13, for mix and match') because the nude-brown-pink palette is seen as universally flattering.
Bundled mini/set value
Reviewers mention buying because sets include a bonus mini gloss or lip pencil, seen as good value ('cp值高') and encouraging trial of extra colors.
Gift purchases
Several reviewers bought the product as gifts for friends/family due to its cute packaging and hard-to-find status.
How they use it
Daily/everyday makeup step
Most reviewers use it as an everyday lip product, often layered over lip liner, tint, or foundation for a 'my lips but better' nude look.
Layering over other lip products
Skin concerns raised — and how the product addressed them
✓Many reviewers report the gloss feels moisturizing and hydrating, keeping lips smooth rather than drying them out, though a few felt it left lips slightly dry.
✓Some reviewers experience a tingling, prickly, or stinging sensation from the plumping ingredient, though most describe it as mild and tolerable.
✓Several reviewers note the glossy, thick texture helps visually smooth over lip lines and fine wrinkles for a plumper appearance.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Common technique is applying the gloss over lip pencil, tint, or existing lipstick to add shine and adjust color without heavy pigment.
Frequent reapplication
Because of short wear (especially with eating/drinking), users report reapplying multiple times a day, often carrying the mini size for touch-ups.
Seasonal shade selection
Reviewers pick darker/brown tones for autumn/winter and lighter, more sheer/pink tones for spring/summer looks.
✓Reviewers with darker or pigmented lips note the sheer formula still allows some natural color to show through, with mixed results on fully masking discoloration.
✓At least one reviewer specifically notes the product prevented usual lip peeling and vertical lines even after eating salty snacks.
Concerns and outcomes summarized from reviews; percentages are approximate.
