Brand loyalty and product line expansion
Multiple consumers mentioned they purchased this as a successor to or repurchase of other BIOHEAL BOH products, indicating strong brand recognition and customer retention within the product ecosystem.
Reputation for gentle, cica-based formulation
Buyers specifically cited interest in the cica (centella asiatica) ingredient for sensitive and irritation-prone skin, with several purchasing it on recommendation for children and those with compromised skin barriers.
Positive online reviews and social proof
Multiple reviewers explicitly stated they purchased based on favorable reviews seen online, demonstrating the influence of marketplace ratings in driving initial purchase decisions.
Gift-giving and personal recommendation
Several consumers bought the product as gifts for family members (mothers, spouses) based on personal use or to address specific skin concerns like dryness.
Price accessibility and value perception
Multiple buyers highlighted the affordable price point combined with perceived product quality as a key purchase driver, noting good value for the 100ml size.