Aesthetic Appeal & Color Design
Consumers specifically purchased the set attracted by the distinctive purple color and cute packaging design, with multiple reviewers mentioning desire for the purple edition as a key purchase driver.
Brand Trust & Repurchase
Several reviews reference loyalty to the Piccasso brand, with one reviewer stating 'You can never fail with Piccasso brush,' indicating established brand reputation among repeat customers.
Gift & Packaging Presentation
The inclusion of individual transparent covers for each brush and attractive packaging made this set attractive for gifting purposes, as noted in reviews mentioning the complete presentation.
Functional Simplicity
Marketed as complete essentials for daily natural eyeshadow makeup routines, appealing to consumers seeking an all-in-one solution without complexity.